White Label Services

Start stocking and selling your own exclusive e-liquid brands in just three days.

500+ retail stores stock our white label products. 

Our white label service is designed to offer you the very best of our unique flavours, in short fill format, under a brand that is unique to your business. With our pre-designed flavours and pre-designed brands, you can be stocking your own exclusive brands in a matter of days.


Build customer loyalty

As indicated by numerous case studies, providing the customer with a product they cannot purchase elsewhere ensures loyalty. This was particularly clear during the COVID-19 lockdown: retailers that were overly reliant on third-party brands saw their turnover shrink upon reopening as their customers switched to buying these brands from online retailers.

Better margins for you

Most "premium" e-liquids cost you a premium price. A large portion of this premium is the money that the brand owner spends on advertising their brand. This is money that they spend to add value to their balance sheet and which you pay for. By placing a greater emphasis on your own lines of product, you attain a better margin by saving yourself this premium.

Add value to your business

If your business only stocks and sells the products of others, your sales add only a limited amount to the value of the business you have worked hard to build. This is because you sell nothing that you actually own. By promoting your own lines and achieving sales of your own product lines, your business will have a value far greater than a rival that only sells the products of others.

No price competition

How often have you been told by a customer that they can buy the same e-liquid cheaper elsewhere? It probably happens far more often than you'd like. By stocking and promoting your own lines of e-liquid, you will be supplying a product whose price only you control. No more being told that a nearby competitor or some random seller on eBay sells it cheaper than you.

Start stocking your own brand in just 3 days. 

With our pre-designed brands and flavours, we take the hard work out of launching your own exclusive line of short fill e-liquids. Contact us today to find out more about how we can help you to maximise customer loyalty, improve your margins, add value to your business and cut price competition.


Getting started

We make the process of getting your own brand of e-liquid on your shelves as simple and painless as possible. In just 3 days you can receive your initial order.

Select your flavours

All of our flavours are entirely proprietary and created by our expert in-house flavourists. On top of this, although not legally required, all our formulations are TPD-compliant and notified.

Our Flavours

Select your brand

You are welcome to submit your own branding and labels to us, or to choose a pre-designed brand from our extensive catalogue, which will then be made exclusively available to you.

Brand Catalogue

Order your unique product

Sit back and relax! You'll receive a set of unique product ordering codes which you'll use to place your orders with us. We typically process, bottle and deliver all orders within 3 working days.

Our flavours 

All of our flavours are created in-house by our expert flavourists. We dedicate time and effort to ensure that they are of the highest quality, utilising delicious and memorable ingredients..

Astaire Type

A fusion of succulent crimson berries, black grape and aniseed with a eucalyptus and menthol finish.

Berry Blast

A blend of mellow grape and lush berries with a hint of low mint to create an unforgettable taste.


Our deliciously syrupy and lightly-spiced aniseed flavour - just like the classic chewy sweets.

Caramel Tobacco

Our quintessential mild tobacco mingled with a sweet caramel and velvety vanilla base.

Cool Mint

A fresh and reinvigorating blend of spearmint and peppermint with a low mint, cool flavour.

H'berg Type

A mixture of ripe berries and fruits, intermingled with aniseed and menthol to finish.

Iron Brew

Like the famous fruit soda, this flavour delivers strong fruity notes with a lingering taste.

Lemon & Lime

Our perfectly balanced blend of sweet lemon and zesty lime for a warm, citrus tang.

Menthol Tobacco

A medium tobacco blended with a crisp and light menthol to create this memorable flavour profile.

Vanilla & Strawberry

A simple, but classic infusion of ripe strawberries layered on a creamy vanilla base.

Our brand catalogue

You are welcome to use your own brand or alternatively, to choose one from our range of ready-made aesthetic and eye-catching designs.

Upload Your Own Brand

Brand 01

An intricate and eye-catching design around a Native American theme, featuring rich blues, mahogany and camel. Ideal for rustic and natural flavours such as tobacco.

Find Out More

Odoo • Text and Image
Odoo • Text and Image
Odoo • Text and Image
Brand 02

A vintage-inspired design characterised by its use of vibrant colour combinations guaranteed to pop on any shelf. Perfect for those nostalgic, 'throwback' flavours.

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Odoo • Text and Image
Odoo • Text and Image
Odoo • Text and Image
Brand 04

A fun and eye-catching design with a vibrant colour scheme intended for impact on any retail shelf. Would work well with any flavour type.

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Odoo • Text and Image
Odoo • Text and Image
Odoo • Text and Image
Brand 05

A classic "inked" style logo over a series of bright and colourful backgrounds make for a recognisable and memorable brand. Would be suitable for any flavour combo. 

Find Out More

Odoo • Text and Image
Odoo • Text and Image
Odoo • Text and Image

    Contact us

    Please contact us using the form below, via telephone or e-mail if you are interested in our white label service.

      +44 (0)1708 380260